KITCHENER – Love My Hood, Kitchener’s first neighbourhood strategy, is creating a buzz; not just in the community, but beyond municipal borders. The International Association of Business Communicators (IABC) and the Association of Marketing Communication Professionals (AMCP) recognize Love My Hood for excellence in marketing and communications.

“Residents are becoming more aware of Love My Hood as a result of the engaging communication tools that help us connect with the community,” says Josh Joseph, supervisor of the Neighbourhood Development Office, City of Kitchener. “We know residents are excited because they are engaging with us online and in-person; they are reaching out to start their own Love My Hood initiatives.”

In February 2018, the City of Kitchener launched a new website dedicated to Love My Hood—a vision that empowers residents to build great places, connect with people and work together. The new website enables residents to find out what’s happening nearby, access information and share ideas. More than 6,500 residents visited lovemyhood.ca in the past three months, and the website has received over 16,000 unique page views.

In partnership with eSolutions Group, the City of Kitchener, received the 2018 Gold Hermes Creative Award for the new Love My Hood website (lovemyhood.ca). The Association of Marketing Communication Professionals recognized the website for outstanding achievement in creative marketing and communication channels.

The City of Kitchener also received a 2018 Gold Quill Merit award from the International Association of Business Communicators for exceptional work in design and copy writing on the Kitchener’s Guide to Great Neighbourhoods publication.

The Love My Hood strategy document called Kitchener’s Guide to Great Neighbourhoods is the roadmap used to navigate the Love My Hood vision. When council approved the strategy in February 2017, residents made it clear that this document would not sit on a shelf. The strategy publication includes photographs and quotes from Kitchener residents who demonstrate what it means to live in a city that helps people connect and work together to do great things in their neighbourhood.

Love My Hood, Kitchener’s first neighbourhood strategy, offers a unique approach to city building where residents take the lead and the city supports them along the way. The Love My Hood movement continues to grow as more residents become involved in their neighbourhoods.

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