Transportation demand strategy


Our transportation demand management (TDM) strategy encourages people to leave their car keys at home by providing healthier, more sustainable methods of getting around our community.

The strategy, developed by an independent consultant, recommends policies, programs, services, and products that will have a positive impact on the environment and our community.

Through our work, we're aiming to:

  • minimize traffic congestion,
  • improve air quality,
  • reduce greenhouse gas emissions,
  • reduce parking demand, and
  • improve public health.

You ask - we deliver

Studies and community consultations have told us you want sustainable transportation - and you're not alone:

  • 75 per cent of residents say the environment should be one of our top priorities;
  • 50 per cent of residents would assign top priority to transportation and growth management.
    • 40 per cent of residents believe improving our cycling infrastructure should be among our top priorities;
    • New road construction came in as the lowest priority on our residents' lists - with 30 per cent indicating that new roads should not be a priority at all.

The TDM strategy, along with our cycling master plan and long-term parking strategy, are giving residents greater choice, incentives and opportunities to choose alternative modes of travel.

Our TDM initiatives

Through our TDM strategy, we - as an organization - have committed to exploring the viability of several new initiatives for our employees over a five-year period. Examples include:

  • Subsidized corporate Grand River Transit passes
  • Carpool matching
  • Guaranteed ride home program
  • Pilot telework program, which incorporates online conferencing tools to avoid the need for city employees to move between facilities
  • A carbon-tracking tool
  • Outreach programs
  • Marketing, educational and promotional events
  • Encouraging developments to include TDM measures through the site plan process

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