Community priorities


2018 community survey

In keeping with their mandate, Compass Kitchener has engaged a statistically representative sample of the community in a survey to capture an objective citizen perspective on the priorities for the future. Environics Research Group was retained by the city to work with the advisory committee in the design of the survey questions, execute the survey and report on the results.

The results of the 2018 survey were presented to council at a strategic session on May 7, 2018. Details can be found in the staff report. Staff is now working with Compass Kitchener to develop a series of engagement events that will take place throughout June 2018 and will report back to council in September with those findings. For updates on the project, subscribe to this page using the yellow button below. 

2013 community survey

In 2013, a telephone survey of 1,002 citizens, including 100 cell phone surveys, was completed between Nov. 25 and Dec. 10. The survey has a margin of error of plus or minus 3.1 per cent at a 95 per cent confidence level. The sample for this survey matches the statistics Canada profile for the City of Kitchener on key demographic variables and the results can be considered representative of the general population. The results of the survey provide a current pulse on the community as well as important insights for the development of a strategic plan that will align with the views, opinions and wants of residents.

On Feb. 3, 2014, following the survey, Environics reported back to the corporate leadership team, city council and the public on the survey results. Highlights of the survey include:

  • 87 per cent of citizens say the quality of life in the City of Kitchener is good or excellent
  • 82 per cent of citizens say they get fairly good or very good value for their tax dollars
  • 78 per cent of citizens say they are somewhat or very satisfied with the City of Kitchener Government
  • 61 per cent of citizens say the City of Kitchener government is on the right track
  • 61 per cent of citizens would support a tax increase at the rate of inflation in order to maintain services

The majority of residents feel that accountability, economic development, the environment and transportation should be the top priorities for the next four years.

Your Kitchener, Your Say

Using the insights gained from the survey, a series of engagement events were planned within the community to open up the conversation on strategic themes, to better understand why they are important and what might be expected of the city by the end of 2018. The Community Engagement Strategy was presented to council on April 14, 2014 for discussion and feedback.

Throughout May and June 2014, the citizens of Kitchener were engaged in the Your Kitchener, Your Say! (YKYS) community engagement campaign as a follow-up to the Environics Research. Almost 2,000 citizens provided input into this process through online and paper surveys, small group discussions, written workbook submissions, and social media forums. Over the course of the summer, the members of Compass Kitchener, with staff support have been compiling all of the citizen input from all sources, analyzing the results and synthesizing the responses with the Environics survey results and across all themes to identify the key messages coming from that process.

The strategic directions and community priorities included in the Community Priorities for Action 2015-2018 completes the first phase of the strategic planning process, the Community Assessment, and represents the starting point for future work on the strategic plan. This information, along with the results of the environmental scan, will be essential input into to both the work of city staff and council in the spring of 2015 to set goals and strategies for the City of Kitchener's 2015-2018 Strategic Plan.

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